Enabling your brand to be heard through radio advertising
Do you want your brand or business to be heard through the airwaves or streaming platforms to reach current and new audiences? We can help you achieve that through radio and streaming advertising.
Unlocking the Power of Radio: Insights from RAJAR Q1 2026
The recently released RAJAR (Radio Joint Audience Research) figures for Q1 2026 provide compelling evidence of radio’s enduring influence in the UK’s media landscape. An impressive 87% of UK adults, equating to over 50 million people, tune into their selected radio stations each week, collectively amassing over 1 billion listening hours.
A continuing trend throughout recent quarters has been the growing dominance of commercial radio, which now commands a 54.3% share of total listening, extending its lead over the BBC. Heart (Global) remains the UK’s biggest commercial radio brand, with 12.5 million weekly listeners, which maintains its lead over BBC Radio 2. Meanwhile Capital continues to outperform BBC Radio 1 among younger audiences, reaching 8.8 million listeners each week.
This surge underscores the increasing opportunities for businesses to engage diverse audiences through targeted radio advertising.
Digital platforms continue to shift how audiences consume radio. In an average week, digital listening now accounts for 765 million hours, representing 76% of all radio listening. Smart speaker listening also continues to grow, with 190 million hours now being consumed via these devices each week, which accounts for 25% of all digital listening hours. This trend highlights the importance of integrating digital marketing strategies into traditional radio advertising to maximise reach and engagement.
At ads creative solutions, we specialise in crafting impactful radio campaigns that connect businesses with this vast audience. Our expertise has consistently driven success for small to medium-sized companies for the last 37 years! Our tailored approaches ensure that we achieve measurable results, enhancing brand visibility and driving growth.
In an era where media consumption is increasingly fragmented, radio remains a unifying medium with unparalleled reach and impact. Partner with us to harness the power of radio advertising and connect with audiences in meaningful ways.
Please contact us today to explore how our expertise can drive your success.
Radio advertising is still booming!
Radio advertising is one of the most affordable methods of reaching people and one of the most effective, on average it is 4x more cost-effective at stimulating brand browsing online than other media combined*. Millions of people across the UK now listen via DAB and other digital platforms, with digital radio continuing to gain popularity quarter after quarter.
Nine out of ten people in the UK listen to the radio at least once a week, with radio having the power to drive brand browsing by over 52%*.
Commerical radio listening now reaches 39.3 million adults each week in the UK, representing 67% of the adult population.**
*Source – Radio: The Online Multiplier Study
**Source – RAJAR Q1 2026
What we do
Our experienced Account Managers plan, book and create strategic radio advert campaigns on all UK radio stations, on AM/FM, DAB and streaming services.
Working closely with you to identify your objectives and target audience, we will advise on the most effective campaign for you.
Radio advertising consists of purchasing spots on a radio station to promote your product or service, typically adverts are 30 seconds long.
What are the benefits of radio advertising?
Digital radio allows you to be more targeted with your audience, especially with specific areas and demographics.
We understand radio and plan your bespoke campaigns effectively. We have access to over 300 commercial radio stations in the UK plus digital audio streams.
People rarely switch between stations when advertising is aired so are more likely to hear your commercial.
How do we do it?
We consider your audience and who you are looking to target. We recommend the best options for you, providing statistics on OTH (opportunities to hear), reach and number of listeners.
We'll help book relevant advertising space whilst managing deadlines, planning and recording, and distributing commercials.
Furthermore, we work with trusted production companies to script and produce the very best, fully licenced and Advertising Authority endorsed commercials, we also have access to a vast range of voiceover artists.